§ About
We think outbound went the wrong way.
Every year the sequencers get faster and the reply rates get worse. Spark is what happens when a team of operators refuses to pick between "reach 10,000 strangers" and "hand-craft 12 messages a week."
We started Spark after running revenue at three companies and watching the same pattern each time: the reps who won weren't the ones sending the most emails. They were the ones the market recognized. The ones with a comment on the right post, a reply to the right rant, a warm intro they didn't have to ask for.
That's a habit — and habits are teachable. Spark is what happens when you turn that habit into software: a room that watches for signals, a model that drafts in your voice, a review desk that keeps you human. No auto-send. No spray. Just fifteen honest minutes a day.
We're small, we're profitable, and we're not going to spam you either.
"Show up. Stay lit. Sell when the room is warm."
— the whole company philosophy on a sticky note